Megatrends 2010: The Rise of Conscious Capitalism

[Bijay Raut]

by Patricia Aburdene

Amazon.com Customer Review:
Trending Toward the End of Greed, October 13, 2005 By Fearless Reviews "D. Patrick Miller, Editor" (Berkeley, CA United States) In their 1982 title Megatrends, Patricia Aburdene and her former husband John Naisbitt talked about the birth of the Information Economy; in Megatrends 2000, published in 1990, they predicted the networked, technology-driven Internet era. The coming megatrend, Aburdene asserts, will not be driven by external, social, or technological forces so much as "the internal dimension of change" that will reinvent free enterprise. And she's predicting that this spiritual megatrend will take firm hold of the American way of business by, say, 2010. In seven chapters the book identifies the major facets of the new megatrend, including: * The Power of Spirituality - From Personal to Organizational * The Dawn of Conscious Capitalism * Leading from the Middle * Spirituality in Business * The Values-Driven Consumer * The Wave of Conscious Solutions * The Socially Responsible Investment Boom Along the way, Aburdene offers many intimate portraits of the people behind the spiritual evolution in business, from meditating CEOs to value-driven consumers and socially responsible investment counselors. In "Leading from the Middle," Aburdene suggests that conscious capitalism will spell an end to the era of high-profile CEOs who are outrageously overpaid not only to provide symbolic leadership of corporations, but to take virtually all the credit and blame for their companies' fortunes. The question is what this and all the other "conscious capitalism" trends really portend for the future of American commerce. To Patricia Aburdene, this future will be one in which "the spiritual transformation of capitalism" will shift the American way of doing business "from greed to enlightened self-interest, from elitism to economic democracy, from the fundamentalist doctrine of `profit at any cost' to the conscious ideology that espouses both money and morals." If the author is overly optimistic, one hopes that she's not too far off the mark. In a time when natural disasters and accelerating environmental decline are colluding with exceptional political ineptitude to stress the great American experiment as never before, it might just be the approaching enlightenment of capitalism that illuminates a sane, sustainable path ahead for us all. -- From the Fearless Spotlight Review by D. Patrick Miller
Editorial Reviews: "If you care about a more sensitive capitalism, this is a must read." -- Robert Glassman, Cofounder, Wainwright Bank "If you want the ‘Big Picture’ on the changes rocking business, this book is for you." -- Dave Stangis, Director, Corporate Responsibility, Intel Corporation "Megatrends 2010 is a must read." -- Patrick T. Parenty, Senior Vice President L’Oreal USA, General Manager REDKEN 5TH Avenue NYC "Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." -- Christiane Northrup, M.D., author of Mother-Daughter Wisdom "Patricia Aburdene shows you how to capitalize on the trends transforming business." -- Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company "Read this fascinating book for yourself; read it for your business." -- Ann J. Mincey, Vice President Global Communications, REDKEN 5th Avenue NYC—a division of L’Oreal USA "This book is inspiring because it communicates the powerful connection between our spirit and the work we do." -- Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc. "Whether you run a corporation or a household, this book should be required reading." -- Larry Dossey, M.D., author of The Extraordinary Healing Power of Ordinary Things The new economy of consciousness is replacing the Information Age. Those seeking uplifting cheer for troubled times will applaud. -- Future Survey, October 2005 To my delight, this book declares the future will be focused on spirit. Let's create the future right now! -- MrFire.com, September 2005
More Reviews: "Right on the mark. Read it, enjoy it, and feel uplifted by it." —Amy Domini, Founder, CEO, Domini Social Investments "Patricia Aburdene shows you how to capitalize on the trends transforming business." —Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company "Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." —Christiane Northrup, MD, author of Mother-Daughter Wisdom "If you want the 'Big Picture' on the changes rocking business, this book is for you." —Dave Stangis, Director, Corporate Responsibility, Intel Corporation "This book is inspiring because it communicates the powerful connection between our spirit and the work we do." —Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc.
http://www.amazon.com/Megatrends-2010-Rise-Conscious-Capitalism/dp/...